DATA CENTRE
Whether a provider of wholesale or colocation solutions, the market has never been faster moving or more competitive. Give your facility a real market presence to local and overseas prospects with anything from a standalone video or 360 tour to a fully integrated programme.
INFRASTRUCTURE
The target audience for many hardware vendors has changed; a traditional channel model still exists but for many has seen a shift due to the increasing adoption of XaaS. For some, this shift has presented the opportunity to sell directly to the consumer through a cloud service. These changes have seen all vendors revise what they're saying and, in some cases, who they are saying it to.
CONNECTIVITY
Both consumers and businesses are moving their worlds online at a rapid pace. This has created a monumental surge in instantly available data and a demand for smarter connectivity solutions. With the rise of IoT, it is key to have a defined market presence.
SERVICES
The most heavily impacted part of the IT industry. A rapid adoption of XaaS is seeing the demand for on-site services migrate to the data centre, as technology companies build their own clouds.
VOICE
The communications industry is continuously evolving and promises to remain one of the most exciting arenas for the foreseeable future. Voice, video and network technologies are evolving at breakneck speed bringing about some of the most exciting solutions in the market place. This carries a lot of choice for consumers as well as complexity – being able to clearly define your market offering and be heard is increasingly difficult.
SECURITY
As the world turns to a data-driven, data-dependant state, companies are exposed to new threats on a daily basis. Security solutions now have to protect sensitive data both on premise and in the cloud. With uncertainty from consumers, a clearly communicated proposition is key.
APPLICATIONS
People are increasingly ever connected. Through the rise of social media, the advancements in mobility and the exponential growth of data, organisations are becoming more reliant on the applications that make it all possible. Business ISVs have had to evolve their offerings and with the dawn of IoT, applications are set to dominate every industry.
CLOUD
The XaaS model is now widely accepted as the future of IT. It is fair to say that the entire industry has evolved over the matter of a few short years. As businesses become more confident in their infrastructure and application strategies, service providers must clearly set themselves apart from an increasingly noisy marketplace.
