START HERE
STEP 1:PROPOSITION STEP 2:
MARKET
INSIGHT STEP 3:
MESSAGE STEP 4:
CREATIVE STEP 5:
DATA STEP 6:
PLATFORM STEP 7:
LEAD
GENERATION STEP 8:
REFRESH
PROPOSITION
The first part of the programme not only looks at what you want to achieve but also includes a ground up get-to-know-you. In the UK alone over 6,000 technology companies take their message to market on a daily basis. To cut through this noise it is fundamental that we understand you, your products and your solutions.
MARKET INSIGHT
In a market place that has never moved faster it is vital to understand where it is headed in real time. HDandQ speaks to over one hundred senior IT decision makers around the world every single day. We capture their thoughts and opinions and categorise their short term plans and long term strategies. We extract the relevant intelligence together with your proposition and craft our campaign’s new message to market.
MESSAGE
By taking what we now know about your market offering we will reshape your message to reflect what your target audience is asking for. We then plug in to our creative team bringing your story to life.
CREATIVE
This is the 'Eureka' phase of our programme. We conceptualise the interactive theme and select the digital medium for your story.
DATA
HDandQ identify and track senior IT decision makers across the world’s enterprise and niche organisations. By identifying the gaps between our contact intelligence and your CRM we will maximise the reach of your programme.
PLATFORM
Our engagement platform is a unique model to the world of B2B IT lead generation. We are able to create a multi-layered personalised experience that offers your target audience an interactive journey ultimately designed through their own choices. This architected approach allows us to index a behavioural profile of each individual prospect.
LEAD GENERATION
The platform has successfully generated raw prospects. At this stage we introduce our CxO consultants who are fully trained in articulating your proposition. Over time each prospect becomes engaged and is fully profiled to ensure they represent good business. We then nurture them until such time as they are sales ready. At this point we handover the relationship to you in the form of a face-to-face meeting.
REFRESH
Each cycle of your interactive programme is designed to attract NET new prospects as well as intelligently nurture your pipeline. Quarter on quarter HDandQ works with you to bring new content to your audience. With each refresh you gain an extended view into the buying cycles of your target market. The strength of the HDandQ platform fulfils the needs of your lead generation requirements today whilst building tomorrow's opportunities.
